Management roles of emirates airline

Management roles of emirates airline In todays competitive business industries, travel and tourism industry is one of the worlds biggest and fastest growing industries. Now People are travelling for leisure, recreation, business purpose and most of them are travelling as a part of their employment than ever before. Tourism has become a popular global leisure activity. According to United Nations World Tourism Organisation (UNWTO, 2009) there were over 922 million international tourist arrivals in 2008, with a growth of 1.9% as compared to 2007. Now travel and tourism industry has become one of the largest and dynamically developing sectors of economic industries. A country can earn a massive amount of foreign currency by travel and tourism. The development and growth rates of tourism industry, significant volumes of foreign currency inflows, infrastructure development, and introduction of new management affect various sectors of economy. It completely contributes to the social and economic development of a country. Trav el and tourism business makes an important connection to the world, which provides services to people from another region or country. Airline industry makes a vital role to increase tourism and travel industry. Its one of the most important parts in tourism and hospitality sector and Emirates airlines is not an exception as it play an important role in the hospitality and tourism sector. 1.1 Overview of Emirates Airline: Emirates Airline is one of the major airlines in the Middle East. It is a subsidiary of The Emirates Group. The Emirates Story (2010), states that Emirates had started the air business with only two aircrafts-Boeing 737 and Airbus 300 B4 and had flown its first route out of Dubai on 25th October 1985. Now with a fleet of 137 aircrafts, Emirates Airlines provide their services in 60 different countries. With this massive number of aircraft in their fleet they manage fly to over 100 big cities around the world. Each week almost  700 Emirates flights depart from Dubai, the biggest emirates of UAE (United Arab Emirates) on their way to different destinations on  six continents. Yearly the expansion of Emirates has never been lower than 20%. From the Emirates Story, 2010 it found that, after third in operation the airline recorded an annual profit in every single year. From Emirates website, the Emirates Group (2010), Sky-Cargo division is the freight division of Emirates airlines whi ch under take their cargo activities and provides inclusive cargo solutions to more than 100 destinations in over 60 countries on six continents. According to The Emirates Group (2010), in 2008, Emirates Sky-Cargo stimulated its operations into the 43,600 square metres state-of-the-art Cargo Mega Terminal and yearly it can process 1.2 million tonnes of cargo. In 2001, Emirates announced the largest valued at $15 billion order in aviation history which confirmed its future growth in Airline industry. For its speedily growing fleet, Emirates added a stunning number of 58 new aircrafts, with the mixers of Airbus and Boeing . Now Emirates is growing rapidly and carried a lot more passengers than before. The Emirates Story (2010) also shows that in 2007/2008, Emirates carried 21.2 million passengers and  carried 1.3 million tonnes of cargo which indicates that Emirates is one of the fastest growing airlines in the airline business. 1.2 Leadership and management roles of Emirate Airline: Leadership and management which are seen very differently by diverse group of people. Some individuals see these terms as synonyms, while others approach them as extreme opposites; so extreme, in fact, that they would argue that at the same time a good manager and a good leader cannot be the same person. Still other people reside somewhere in the middle. But the fact is these two terms are often interchanged. Pascale, R. (1990) defined Leadership as the sculpture of creating an environment and influencing people to follow a chosen direction willingly. It requires a clear vision and guide followers along a path that realizes the vision.In1980,the president of American association defined (cited by Patrick J, M. et al, 2000) that management is getting things through other people. Patrick J, M et al (2000) pointed that the current definition of management is working with and through other people to accomplish the objectives of both the organisation and its member. Management organises, controls or directs people or resources in a group, these are done according to morality that have already been established. Management and leadership, both are necessary to make teams and organizations successful. Just like the right or left wing of an airplanes flight. Without leadership and management business cannot attain its organisational goals. Emirates leadership and management process play an important role for the continuing success of Emirates Airlines. Sheik Ahmed Bin Saeed Al-Maktoum, Chairman and Chief Executive of Emirates Airline who is highly talented and under his leadership, Emirates has grown from a local airline operating three destinations has become a highly praised international airline and fastest-growing international carrier which operates more than 100 locations in over 60 countries (The Emirates Story, 2010). Now Emirates is one of the largest airlines in Middle East. No doubt that their talented leaders play a vital role but this has been made possible through their excellent management techniques, quality customer service and highly skilled diverse workforce. Chairman and Chief Executive of Emirates Airline alongside with other leaders have been capable to show their natural ability that they can lead the company economically and effectively (The Emirates Group: Leadership, 2010). Leaders of Emirates are always responsible, being very grown up, treating people equally, being honest, working hard, prioritising and planning, connecting their staff in their thinking and especially in managing change. The management and leadership teams know how to make the airline business attractive to customers and how to admire those who are worthy of praise for making the company successful. 2.0 Concept of Management, Leadership and Motivation Management, leadership and motivation play an important role for the success of company. Emirate Airline like any other organization or company needs effective leadership and excellent management to direct their staffs to get the achievement of specific objectives. 2.1 Management Theories: The unique behavioural pattern adopted by a leader to motivate and influence the behaviour of subordinates, is called Management theories. It is an ongoing process which helps to get something through people or to use resources to generate profit. Management can create a condition and by the appropriate implication of this condition, organization can achieve their goals. Mainly there are three different types of management styles; bureaucratic management style, participative management style and strategic management style. Emirates Airline is trying to be competitive and marketable by using different management styles. The management style of Emirates typifies a combination of participatory and strategic management. Lamb (1984) pointed Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors. The companys strategic apex deals with planning and developing initiatives on behalf of owners, connecting proper use of resources to increase the performance of company in their external environments. Emirates use strategic management style to establish the mission of company, vision and objectives, initial policies and plans, often in terms of projects and programs. All these are designed to achieve a competitive advantage in the travel market. Participative management is the management style where decisions are consulted with the subordinates, by their manager, before implementation. This management style helps to create good relation between manager and employee .Participative management is like democratic management which allows employee to take strong decision making role. After establishing this management, company will get more profit and can reduce its cost. The management of Emirates involves their employees and other stakeholders to take part in making decisions. Emirate encouraged their employee to give their own ideas to identify and get organizational-goals, to solve problem and other decisions that can straight affect the company. The management of Emirates take decision in consultation with their subordinates 2.1 Leadership theories: Leadership means having an ability and desire to inspire and influence others. From trait theory, leaders are born with leading leadership qualities and also inherit positive qualities and personality that make them to be leader. When someone has five traits such as honesty, inspiring, forward-looking, competent, intelligent, he will be a good leader. The spirited advantage and position of Emirates can be endorsed by their leaders. Behavioural perspective of leadership holds that anybody who demonstrates the appropriate behaviour can be an effective leader. Leaders are made by learning appropriate behaviour and not trait. The key contribution of the behavioural perspective was the identification of effective management systems working inside an organisation. The contingency or situational model of leadership emphasise on the nature of the circumstance. Emirates Airlines leadership do not have one particular leadership style and the leaders of Emirates are able to incorporate patience as well as the will to attain compromise with the ability to act rapidly and decisively. The leaders of Emirates are democratic and the leadership composes the ability and skills to motivate and influence the activities and the thoughts of people or subordinates. Their leaders make a social influence which encourages staff to achieve common goal. 2.2 Motivation theories: Motivation was initially came from the Latin word movere. Movere means to move. Motivation is a process which influences people to do. According to Campbell Pritchard (1976) Motivation has to do with a set of independent or dependent variable relationships that explain the direction, amplitude and persistence of an individuals behaviour, holding constant the effects of amplitude, skill and understanding of the task and the constraints operating in the environment. There are different types of theory such as Maslows Hierarchy of Needs theory, Alderfers Existence-Relatedness-Growth theory and Herzbergs Motivator-Hygiene theory. These theories are revealed to motivate people that help the leader of a company to motivate his employee. Maslow motivation theory is one of them which are most popular theory of human motivation. According to Maslows Hierarchy of Needs (2002-2010) psychologist Abraham Maslow developed a motivation theory, in this theory basic and low-level needs such as physi ological needs and safety have to be satisfied before higher-level needs such as self- actualization are pursued. Maslow motivation theory covers all basic requirements of an individual and it would please them. Maslow theory is based on five levels of needs; these are from bottom to top- physiological needs, safety needs, social needs, esteem needs and self-actualization. The lower level such as physiological and safety needs has been met by employee then higher level needs become important. Emirates Airline motivates their employee strongly. For this reason lots of diverse people are interested to work with Emirates group. To encourage the best from those who want to build up their future pathways with Emirates Airline, they offer a vast number of employee benefits, acknowledgment, encouragement as well as performance programmes. Well trained and skilled employees are the key for the success of a company. So Emirates provide vocational training and development to ensure their peop le are able to do their job well. The Emirates Group Carriers Centre, FAQs ( 2010) stated that high performing Cabin Crew have been able to attain the position of Flight Purser within five years and many have also become trainers in cabin service. 3.0 Cultural diversity A variety of different societies or peoples with dissimilar origins, religions and traditions all are living and interacting together -That is cultural diversity. Many people from different part of the world are not treated fairly in their work place because of their race, nationality, creed, sexual orientation, background, age or even disability but it is essential for every organization that all people are treated with respect. If individuals treated unfairly or inaccessible by their managers or other employee because of their race, nationality, cultural differences and other reason , company will loss productivity. Cultural diversity plays a vital role to reach out on a worldwide level for an organization which has a varied or diverse group of employee. Managing diversity focus organisation to obtain a better perceptive of how other cultures do business which is a fundamental element for doing business in todays worldwide marketplace. Developing diversity provides different types of ideas from different people and variety of viewpoints give larger pool of idea that can provide a competitive edge in company. All Successful and winning company need to take urgent action to establish managing diversity in the workplace. 3.1 Managing culturally diverse workforce of Emirates Airlines: In todays global market managers of every organisation should focus on culturally diverse workplace or employees in order to increase organizational effectiveness. In the Middle East, Emirates Airlines also weigh up and evaluate diversity process which is a significant part of their management system. Emirates employee diversity of over 160 nationalities is a unique strength for them as a global organisation and their divers employees are from different nationalities, cultures, religious and ethnic backgrounds. Their diverse employees get new ideas, innovations and thinking styles which help them to lead the business to success (Emirates Group: Cultural Diversity, 2010). Emirates Airlines recruit and endorse or promote people without discrimination and treat all people with respect and give every employee with the opportunity to build up to the full. Emirates Airline ensures cultural diversity through the following means: Communication: Language plays an important factor to understand others. In a company where there is more than one native language or different cultural background, communication problems will arise. In some company they have interpreters but this double translation offers more opportunities for misunderstanding. In Emirates Airlines, they use international language English for communication and it is used within the industry throughout the world. As English is an international language and learn by different people from different countries Emirates use English as a common language to manage a culturally diverse workforce. The website of Emirates, recruitments process and advertisement is also done in English. Equal opportunity: Equal opportunity means when all people in company are treated equally and fairly. In Emirates, they consider all people individually, treat them fairly and also provide opportunities for development and progression. As the management of Emirates treat their employees well, they too can treat each other with respect and provide best service to their clients. In Emirates Airlines men and women employees are treated equally and recruitment process provides both men and women an equal chance of selection. Recruitment: Emirates airlines recruit from a diversified workforce. They recruit both men and women and do not think that talented is the exclusive preserve of men, white population or their countrymen. Talent does not lie exclusively with the white men, Arabic, Asians or Chinese. The management of Emirates policy is only searching talented and suitable people. They are not bothered where these talentes came from, what is their religion, sex or culture. 3.2 Managing culturally diverse customers of Emirates Airlines: Managing culturally diverse customer is fundamental element for business because customer is business and without customer there is no business. Every organisation has its own cultural frame and successful leadership should shift ahead of its cultural structure of reference to support well-built intercultural communication and also produce and build up culturally designed or culturally considered services, products or goods that provide international standard. As Emirates presently fly to over 100  destinations in  60 countries around the world (The Emirates Story, 2010), it means they are serving or operating different origins and backgrounds with different work habit, different cultural attitudes, different ethnic group, multinational and diverse people.    Communication: Effective communication are fundamental for the success of business, it is in terms of advertising company products and services which is provided by company to their clients. Emirates must know what their customers want and also listen to other business contact, such as banker, investor or supplier. If Emirates does not know what their customers want, then it is impossible to create business market. For providing good service and creating understandable communication with their customer Emirates provide international language. Their customers are diversed; in this case they use English which is understandable for all types of people. When people have communication problem then it creats a great disaster for their future business, company will not exit because they have failed to make relationship with their customers. Food service The cultures of Emirates are Middle Eastern culture. They provide Arabic style food which is really tasty and they give very open-handed portions. Their food taste has already attracted different religious, different ethnic group and different customers from different cultural backgrounds. As Emirates follows Islamic food handling procedures, so in their flight they never serve alcohol so that if passengers want they may serve themselves. Travel House UK on Wednesday 11 August, 2010 posted that during Ramadan period they provided iftar to their customers. According to travel news (2010) Emirates Vice President Aircraft Catering of Emirates Robin Padgett told that even as they take pride in their cultural diversity, the foundation of Emirates is based on Islamic culture so they are committed to ensuring that their Muslim passengers are well looked after during the holy month of Ramadan and their non-fasting passengers will continue to enjoy the world-class meals that Emirates provide globally. 4.0 Effective Management, Leadership and Motivation across culture: In todays business leaders should know how to lead and motivate workforces across many diverse cultural backgrounds and take action to the requirements and expectations of different types of customers those who come from different cultures. Management is a process and company activities which involves getting people together to achieve wanted goals and objectives economically and effectively. Principles of effective management based on planning, organizing or directing and controlling. Planning is an important element for effective management and it is a process, determines what action needs to be done to achieve company goal and what their future goal is. Organising and directing involves employee of company and resources like finance, materials and time. Organising is a way in which work is done. An effective management always organises and direct that employees are engaged in working on performance to meet plan and goal of company. It also involves motivating staff because motivating employee is the way to the determined hard work which is needed for efficient performance. Organizational relationship is important for effective management. Companies are concern about cultural diversity because almost every organisation operates different types of people from different ethnic group or multicultural that means company operates diverse customers and diverse employees. An effective management always focus on customer satisfaction because customers are the main element for their business, without customer business cannot exist. If the management focus on diverse employees in their organisation and give them equal opportunity they can get the idea how to deal with diverse customers which is beneficial for global business. Controlling is the way of monitoring and modifiable performance to ensure that it conforms to the plans and the goals of the company and involves taking the proper corrective act to make sure that what is really phenomenon or happening is in accordance with the expectations of planning process. Effective management is not only selected according to the culture of business but also with the environment of workforce. Management style run by a leader, so effective leadership is essential to create effective management. Management is not possible without a suitable leader. According to Fullan M. (2001), effective leadership has to have a clear making-a-difference sense of purpose, bring into play strategies that assemble many people to solve problems, be held responsible by calculated and arguable indicators of success and be eventually assessed by the amount to which it awakens peoples basic commitment which is none other than the mobilizing of everyones sense of moral purpose. Effective leader has to have clear idea how to deal with diverse people; he is democratic and encourages his employees in decision making process which help him to make relation with his employee, more concerned with communicating vision and also succeed by motivating, encouraging, stimulating and connecting their employees. A good leader knows how to motivate his employee who comes from different cultural background. In an organisation people have the right equipment, right knowledge, skills and abilities and the right type of organisational framework. But even after that they need something which drives them willing to do the work for the success of company or organisation. According to Peters and Waterman (1982) pointed that management should be dedicated to the motivation of its human resources and successful companies stress strategies which empower employees and give them control of their work and their work environment. Jacson, T. (1995) said that work motivation can be accredited to the nature of person needs and to the allocation by managers of work related outcomes perceived by employees as both valid and relevant. 4.1 Impact of Emirates Airlines Motivation, Management and leadership Styles Today Emirates airline has gain competitive position and getting market place by their effective management and leadership. The leadership of emirates airlines are based on the leadership style of family. Emirates airlines leadership analysis(2009), found that Emirates leadership style are democratic which means their management encourage other members to connect themselves and other members of the conglomerate especially the shareholders are engage to take the final decision. Leaders of Emirates are motivating employees; motivation is their way to inspire their employees to do willingly which help the company to get marvellous success in airlines market. Under different situations, individual will respond differently. Now Emirates have been operating flights in different cities all over the world and corporate plan gives importance with the diversity of their stakeholders, specifically with their clients. They are also dedicated with the diversity of their clients and their management approach are diverse which involves that the clients and communities of Emirates obtain marvellous service and their fervent and committed staff and employees provide very good service to their clients. According to Emirates airlines leadership analysis (2009), the present move of Emirates Airliners is to set itself as an airline industry leader with a focus strategy in the airline industry. Emirates Airlines aims to expand their business to reach more clients which will enable them to be more profitable. Their management are customer focus, they know that if they involves huge amount of money they will get marvellous profit and by this Emirates can gain a competitive position in air market. Change management are very important because it allow the company to adjust with the stable changes in the worldwide market. Emirates leader have declared a major misshapen in the company. Their change is to develop their airline services and by means of more enhanced information technology system. These technologies have led to a boost within the community of the airline industry which allow them to have more employees from different countries. The key elements of continuing business success of Emirates are not only their management but also their employment of high quality multi-cultural team who come more than 160 nationalities (Cultural diversity: Emirates Group, 2010). Emirates Group (2010), article states that Emirates effective management and talented leaders help employees to become one of the worlds best airhostess winning more than 400 awards which help them to recognize a name for superiority in aviation and travel industry. The successful Executive Chairman of Emirates, H H Sheikh Ahmed bin Saeed Al Maktoum who thinks that sponsorship is fundamental in the airlines marketing strategy and it is one of the best way to incorporate with passengers or clients which allows Emirates to share and support their customers or consumers comfort and to construct a high valued personal relationship with their stakeholders. Rick Helliwell, the vice president recruitment of Emirates (sponsorship, About Emirates Group, 2010) pointed that the broad range of worldwide sponsorships that the airline supports parallels the variety of the employees on the airline and in Emirates as there are a huge amount of diverse employee who comes from 140 nationalities working together and their high performance team competing internationally are able to provide the customer superior services and best products. Now it can be said that Emirates management and leadership make an impact for them to become one of the worlds fastest growing a irlines. 5.0 Recommendation and conclusion: It can be said that in competitive and worldwide accepted airline market, Emirates Airline has been capable to have a competitive and well-known position by its effective management and leadership in Dubai and global recognised airline industry. It is recommended that the diverse employee of Emirates must be able to give superior service to their customers, because their effective leadership have been able to bring jointly a vast number of individuals with miscellaneous background which is a powerful team and a source of strength. To provide superior services to their clients, they have recruited talented and superior people from different countries or different ethnic group or different culture. It is also recommended that their management must do more in working with diverse people. The leadership should provide new ideas which are beneficial for the company and every time the company upgrade their service delivery to provide number one services to their customer. Emirates need to empower its employees to get profit and competitive position in competitive global business market. To enhance the satisfaction of employees, the leadership can choose to send some of their staff on continuous professional training which will expose them to new idea, better motivated and will also help to make good relation among employee and leader. It is recommended that the strategic management of Emirates Airlines give significance with the diversity of their stakeholders, especially with their customers, because the diversification management systems provide excellent services and products to their clients by their trained, fervent and enthusiastic staffs and employees. The strategic management should do more to guide Emirates from the motivation theory and challenges and opportunities which appear in the market environment as they have done in the latest of the 2000s if they are to build on their successes.

A Novel About The Absence Of A Nurturing Parent Essay

‘Frankenstein’ was written by Mary Wollstonecraft Shelley in 1816, after a frightful and horrific nightmare of a man conceiving outside the womb. Shelley had been staying with her husband and Lord Byron on the banks of Lake Geneva. She used the influences of her own personal experiences, Milton’s ‘Paradise Lost’, Luigi Galvanni’s electrical experiments and the nightmare which occurred only a few nights before. I think that her experiences of losing her mother and having a negligent father were fundamental in developing the core of the story. When the novel was first published in 1818, it was the first example of Gothic fiction. It also got mixed reviews as society at the time was extremely religious however, the Age Of Enlightenment was just coming to an end and so science was also highly important. ‘Frankenstein’ is a novel about a scientist, determined to push back the boundaries of what is humanly possible, blinded by a hubristic desire for human omnipotence. Victor Frankenstein, the protagonist, artificially creates being by reanimating lifeless body parts. The being is then rejected by his creator and society, resulting in disastrous consequences including the death of Victor’s closest friends and family. ‘Frankenstein’ is definitely a novel about the absence of a nurturing parent and the effects which it can cause. I believe that it is a parent’s responsibility and duty to love and care for their child, making sure to raise them sufficiently. Parents should teach their children morals and should set a good example for them to follow. However, in the novel, none of this is observed as Victor abandons his creation almost immediately and only serves to be an awful role model to his child. On numerous occasions, he calls the creation, ‘wretched thing’, ‘demoniacal being’ and ‘monster’. This is due to the fact that Victor never gives his creation a name which is a basic responsibility of a parent as without a name, a person lacks identity. This is the foundation of all the monster’s crimes and the mayhem he created as the monster says, ‘misery made me a fiend, make me happy, and I shall be virtuous’. This suggests that due to Victor’s absence and the disregard he had for his creation, the creation was miserable and wreaked havoc. In chapter five, Victor animates his creation. Immediately after the monster awakes, Shelley utilises a horrifying lexis to create a semantic field of horror thus giving the readers the image of a truly disgusting being. Shelley writes, ‘I beheld the wretch-the miserable monster whom I had created’ and, ‘his shrivelled complexion and straight back lips’. These give a sense of the disgust which Victor straight away has for his creation and creates pathos for the monster as we see that even his father does not love or respect him. Also in this chapter, Victor says, ‘his arm stretched out seemingly to detain me’. Victor sees this as an act of aggression however, it is most likely a sign to connote the being’s need and love for his creator. In chapter ten, Victor faces up to his monster however, his feelings and the perspective in which he views his creation have not altered as he ‘trembled with rage and horror’ and was ready to engage in ‘mortal combat’. He also describes his monster as, ‘unearthly ugly’, ‘too horrible for human eyes’, ‘devil’ and ‘vile insect’. The monster however reacts in an extremely mature fashion, and in a more reasonable and rational approach than Victor himself. The monster says, ‘be calm, I entreat you to hear me, before you give vent to your hatred on my devoted head’. This shows the harsh and enormously diverse duality between the monster and Victor. However, the monster is acting like the mature and reasonable parent in this situation and Victor is acting like the immature and selfish child who isn’t getting his way and therefore has to throw a tantrum. This constant rejection by his creator creates severe pathos for the monster as we feel sorry for his misfortune and the fact that he is unloved. In chapter seventeen, the monster asks his father to create a female companion for him as he sees this as an opportunity to escape from the hatred and rejection which he faces from society. Shelley’s lexis creates pathos by writing the monster as portraying himself as lonely and desperate. He sees the prospect of a companion ‘as hideous as [himself]’ to be a way to mitigate the contempt shown towards him. In chapter twenty-four, Victor dies on Captain Walton’s ship in the Arctic. Shelley writes the monster mourning over his creator’s death. He takes full responsibility for his Victor’s demise, saying, ‘this is also my victim’. He is saddened and livid with himself for his actions, saying, ‘I, the miserable and the abandoned, am an abortion, to be spurned and, and kicked, and trampled on’. This shows that the monster loved Victor even though Victor never felt the same way. This shows that the monster has good inside him and always had the potential to be good however, the absence of his father and the lack of any form of nurturing parent. Pathos is created here as the monster wants forgiveness for the death of Victor and all his other misdeeds. Shelley uses a broad variety of lexis in her novel to create pathos for example, Victor calls the monster ‘devil’, ‘vile insect’, ‘wretched thing’ and ‘demoniacal being’. Some of these words are religious which is a recurring theme throughout the novel. Shelley contrasts the pro and antagonists, especially during belligerent scenes by portraying the monster as a calm, relaxed and modest being whereas Victor is a haughty, out-spoken and agitated. This is shown through numerous exclamation marks during Victor’s dialogue and often the mention of the phrase, ‘be calm’ during the monster’s. This shows the monster’s superior maturity and wisdom which is also shown through the contrast in sentence structure of each character’s discourse. Victor uses short, sharp sentences whereas the monster’s vocabulary is extremely fluent, articulate and expressive. I believe that ‘Frankenstein’ is indeed a novel about the absence of a nurturing parent. Although it confronts many other issues for example: the consequences of the lack of a maternal figure, reciprocity and also the penalties of man rivalling God, the fact that the monster had no real parents to raise him sufficiently, is the most prominent theme of the novel and the main reason of all of his transgressions.

The Sick Rose Essay - 1010 Words

The two poems, William Blake’s â€Å"The Sick Rose† and Dorothy Parker’s â€Å"One Perfect Rose† both have titles suggesting the connotations associated with a rose. However, the poem’s actual references are reversed in meaning, they also have a deception of romanticism in their titles. They are two poems about love, with the rose as a symbol. While â€Å"One Perfect Rose† initially seems to talk about a happy love due to its title, the poem takes up a cynical tone as the lover questions why she is always receiving roses. â€Å"The Sick Rose,† on the other hand, is more sinister and dark, and is actually not a romantic poem as the title states. The poem represents how love turned sou, and Blake implies the symbolism of the destruction of love by affairs and†¦show more content†¦Interpreting the poem depends on the analysis of the various themes and what symbolism we place in the rose and the worm. One stand-out theme is mortal ity as it is about the rose’s death, in particular, a bizarre kind of death which is conjoined with love. The pairing of mortality and love implies that death is a more complex matter than one might think,or that there are the consequences to something assumed to be indisputably good. The association also insinuates the juxtaposition of life and death, the sequence of nature. The theme of love is also evident, and the lesson here is that love is not what it seems to be, timeless and cohesive, but rather secret and dark. There is nothing good it brings for the rose, turning out to be a disease which infects the rose and destroys it from the inside. The readers also learn that love is not all that is required in a relationship, as is the flawed perspective of many people. Sex as a theme is also evident, and while the poem is not outright in its mention, the subtlety is apparent. The bed of crimson joy penetrated by the worm is the imagery used by Blake to show the dark and violent vision of sex in the poem. The poem portrays the destructive nature of pairing love and sex and recommends that sexuality should not be kept a secret. In contrast, â€Å"One Perfect Rose† sounds loving and romantic to a reader. Dorothy Parker’s poem is depressing and charming atShow MoreRelatedEssay on William Blakes The Sick Rose635 Words   |  3 PagesBlakes The Sick Rose The sick rose is a very ambiguous poem and open to several interpretations, Blake uses lots of imagery and effective metaphors. My first impression of the poem was that it?s very negative and includes elements of destruction revenge and perhaps even murder. I think the poems about two lovers, one of which cheated on their partner and the other wants revenge. The poem is very contradictory, this is shown in the first line O Rose, thou art sick. 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THE USING OF COMMUNICATIVE LANGUAGE TEACHING APPROACH IN...

THE USING OF COMMUNICATIVE LANGUAGE TEACHING APPROACH IN TEACHING SPEAKING Markus Dimu Radja ABSTRACT In teaching speaking teachers should know a).the concept of speaking, the element of the sound for instance phonemes because some of the students and including teachers still find difficulties in pronouncing them and b).models of learning and teaching and focused on CLT . Common to all version of Communicative Language Teaching is a theory of language teaching that stars from a communicative model of language and language use, and that seeks to translate this into design for an instructional system, for material, for teacher and learner roles and behaviors, and for classroom activities and technique. The range of exercise types and†¦show more content†¦The message can not be understood when pronunciation is not clear This is the evidence that mispronunciation can cause the students to have misunderstanding. Below is a review of twenty vowel phonemes. 1. Twenty Vowel Phonemes Studying a target language means studying its elements, which consist of phonemes, morphemes, syntax and lexicon. Phonemes refer to words, syntax refers to grammar and structure and lexicon refers to meaning. I will mentioned the 20 vowel phonemes, those are : 5 Long vowel phonemes : i : - bee, see, knee, etc. a : - barn, far, car, etc. ï€  Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  Ã¢Å Æ': - born, corn, thorn, etc. u : - boon, soon, moon, etc. 3 : ∂ï€  : - burn, earn, learn, etc. 7 Short vowel phonemes : i - it, bit, hit, etc. ï€  Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  Ã¢Ë† §Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  - up, shut, cut, hut, etc. ï€  Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  Ã¢Å Æ': - pot, hot, top, fox, etc. e - pet, pen red, wet, etc. ae - cat, hat, black, bat, etc. É™ - a long, ago, away, etc. 8 Diphthongs : ï€  Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  Ã¢Å Æ': - boy, toy, coin, etc. ai - buy, guy, shy, why, etc. ei - bay, say, way, gay, ray, etc. ï€  Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  Ã¯â‚¬  Ã¢Ë† ªÃ¯â‚¬  Ã¢Ë†â€šÃ¯â‚¬  - poor, tour, sure etc. i ∂ï€  - ear, hear, tear, etc. EÉ™] - share, care, where, air, etc. ou - no, show, so, though, etc. au - now, about, aloud etc. Long vowels : i : - bean ï€  Ã¯â‚¬  Ã¯â‚¬  Ã¢Ë† ªÃ¯â‚¬  : - boon a : - barn ï€  Ã¯â‚¬  Ã¢Å Æ': - bornShow MoreRelatedCommunicative Approach1566 Words   |  7 PagesLANGUAJE TEACHING : THE COMMUNICATIVE APPROCHE I. 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A Personal Reading Response For The Song Hands Up By Vince...

I am going to write a personal reading response for the song Hands Up by Vince Staples. I chose this song because it directly explores and addresses the issue of police brutality and abuse of authority in the United States, an issue that is becoming more and more common in today’s world. I need to explain my understanding of the main ideas, as well as reflect upon my feelings about the lyrics I have read. I will refer to specific quotations and incidents in the text that support my comments. I will also refer to background research or information about the song and the writer that can help me to understand the relevance of this song to our modern world. I will also compare this song to other songs I have previously heard that explores the†¦show more content†¦This is something that has the power to create fear in black people, as it is more likely that they will be questioned and searched than white people, due to the racial stereotype that black people are more likel y to be guilty of committing a crime than someone who is white. This presents the power held by police officers and the fear felt by black people towards people who are employed to protect their community. He also uses the word â€Å"oppressed† to explain the way that laws and authority can make him feel, showing that although he is trying to fight against this abuse and violence, he also feels saddened that there is even a need for him to fight against such harsh and unjust behaviour towards people of his race. Staples refers to police officers as â€Å"pigs†, a term he uses to describe police officers that actively abuse the authority they have, to show the lack of respect he has for those officers. The selection of these words helps the listener to understand the way that people of colour are made to feel on a regular basis, which enables them to sympathise with their situation if the cannot directly relate to the issues that they are dealing with. As Staples speaks about abuse of authority and his past encounters with the police, he does so by expressing his views in first person. He did this so that the listener can understand that this is something that any personShow MoreRelatedHow to Write a Research Paper11497 Words   |  46 Pagesplaces to find secondary sources including the card-catalog index, CD-ROMs, the Internet, literary encyclopedias, bibliographies, periodical indices, journals, etc. 4. Preliminary Thesis Once you have thought through your topic and done some reading, you are ready to write the preliminary thesis, which is one arguable statement that expresses your opinion on your subject. You may need to revise this preliminary thesis several times as you continue your research. Review the following characteristicsRead MoreCase Study148348 Words   |  594 Pages2011 Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Instructor’s Manual Supporting resources Visit the Exploring Strategy, ninth edition Companion Website at www.pearsoned.co.uk/mystrategylab. Register to create your own personal account using the access code supplied with the copy of the book. Access the following teaching and learning resources: Resources for students †¢ A dynamic eText of the book which you can search, bookmark, annotate and highlight as you please †¢ Self-assessmentRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesLeaders 399 Case Incident 1 Leadership Mettle Forged in Battle 400 Case Incident 2 Leadership Factories 400 13 Power and Politics 411 A Definition of Power 412 Contrasting Leadership and Power 413 Bases of Power 414 Formal Power 414 †¢ Personal Power 415 †¢ Which Bases of Power Are Most Effective? 416 †¢ Power and Perceived Justice 416 Dependence: The Key to Power 416 The General Dependence Postulate 416 †¢ What Creates Dependence? 417 Power Tactics 418 Sexual Harassment: Unequal Power inRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesI-7 Midsouth Chamber of Commerce (B): Cleaning Up an Information Systems Debacle CASE STUDY II-1 Vendor-Managed Inventory at NIBCO CASE STUDY II-2 Real-Time Business Intelligence at Continental Airlines CASE STUDY II-3 Norfolk Southern Railway: The Business Intelligence Journey CASE STUDY II-4 Mining Data to Increase State Tax Revenues in California CASE STUDY II-5 The Cliptomaniaâ„ ¢ Web Store: An E-Tailing Start-up Survival Story CASE STUDY II-6 Rock Island Chocolate

Communicating in the Workplace Free Essays

Tasha Wright April 23, 2013 Assignment 1. 1 Complete assignment 1. 1 from Ch. We will write a custom essay sample on Communicating in the Workplace or any similar topic only for you Order Now 1 of Communicating in the Workplace. Choose two misunderstandings you experienced and fill out the chart for these. Respond to questions 1 and 2 shown under the chart for each example of a misunderstanding. In your response, include the following: * Cite a meaningful misunderstanding rather than a general or less material misunderstanding. * Use business- or work-related examples rather than personal ones. Identify the roles of the sender and receiver, such as manager, peer, subordinate, client, vendor, and so forth. Question| Misunderstanding One| Misunderstanding Two| Who was the sender? | My Co-worker | My Manager| Who was the receiver? | I was| I was| What was the message? | â€Å"Refill the ink toner in the mail room. †| â€Å"Make sure you open all tickets and provide your daily log assignments†. | What channel was used to sendthe message? | Via Email| | What was the misunderstandingthat occurred? There were three different ink toners and three machines located i n the mail room. Sender didn’t state which Ink toner that was needed and machine. | The email was not specifying of which ticket to open in order to provide our daily log assignment. | How could the misunderstandinghave been avoided? | The sender could have specified informed the correct Ink toner and machine. | The message could have been clearer on which ticket to review. | 1. What did you learn about the communication process from this activity? Answer: When using communication via email, you have to make sure the details are informed, where, what, when. In via email you should have more clarification within the message to communicate better so that you can resolve the issue. 2. What seemed to be the main causes of the misunderstandings? Answer: The lack of information, if I haven’t asked questions the wrong ink toner would have been installed into the wrong machine and would have delayed projects. To prevent misunderstanding in communication the body of the message should include details about the subject. How to cite Communicating in the Workplace, Papers

Report On Social Media Marketing in Ray White Company †Free Samples

Question: Discuss about the Social Media Marketing in Ray White Company. Answer: Introduction Ray White is the largest real estate firm in Australia. The company has been in the real estate and properties industry for over 110 years (Ray White Group, 2017) and boasted expertise in concierge, insurance, auction, home rents and selling, property advice, and loans. Business bring in revenues of over AU$ 27,000,000,000 annually which has to be maintained in an increasing trend. Having a broad range of networks has called for the need to usesocial media marketing to build its brand name and increase its visibility to the customer both as existing and prospective customers. Social media works by creating relationships. Today, the social media has the largest audience among all the media used in marketing. Effective social media marketing is a complex operation. The process requires complete knowledge of the marketplace, the needs of the business, the tools necessary and appropriate management of the full process. Statement of the problem This research is purposed to analyze the social media marketing presence its effectiveness with an effort to develop an effective social media strategy to be used by Ray White. Significance of the report This research is to give the management an analysis of the companys use of various social media by the marketing team, how effective it is and provide recommendations on ways to enhance social media efforts that will, in turn, improve the value Ray White Limited. The four steps model for developing a social media marketing strategy Ray White Limited has used the social media as a marketing tool all the way since the invention of the internet, the worldwide web and email. A combination of where the companys history and where it wants to get. Marketing involves creating and communication of valuable information about products and services to potential and current consumers with the aim of influencing their decisions (Alexandra Khler, Mirko Grnder, 2017). Use of Developments has taken place from time to time as the technology is not static. Social media has become the talk of the day at the present times. Ray White has embraced it to become the most used media for marketing activities. The whole process involved has been discussed below. Listening The first step to an effective social media strategy in Ray White is getting the information on responses in the market. There are several tools used in listening which may either be paid for or free. The tools range from Google analytics, Facebook insights, and social mentions. Information that is obtained by this process comprise all activities done in social media, and it consists of content creations, critics, joiners, spectators, conversations, and collectors. Listening is the first step because social media marketing is two-way and the company has to understand the behavior in the market before proceeding to communicate. Communicate After listening, Ray White has received insights on market behavior and the needs of customers. The communication process is either B2B or B2C depending on the objectives on hand. The intelligence collected while listening is analyzed and then join a conversation. Content created is used to build attention and creativity. Socializing in media relations is crucial by use of media channels. During communication, honesty and openness on motives, agenda, and goals will build trust and loyalty. Networking will enhance the development of third party relations that are retained by the company by productive partnerships. Engage Engaging customers in the social media is done by Ray White through marketers is done through tweets, sharing, and blogs. The marketer's view of engaging customers is to respond to ideas, complaints, questions and inquiries. Marketers also engage to start conversations by asking questions, answering questions and responding to logically to critics. Sharing other people's content while knowing things that should not be done will keep real engagements. Collaborating The collaboration will retain the organization on the right track. It involves organizing content, overseeing and the making of correct schedules on various channels at a reasonable time. Collaboration tools enable Ray White marketers to clarify responsibilities, create content, track a campaign, monitor performance and enhance team performance. Social media platforms being used by Ray White Various platforms are being used by Ray White as regards to their availability, effectiveness, users, and competition levels in the real estate industry. The of the company a have always been matched with the platforms and the most suitable match put in use. Platforms in use are Facebook, YouTube, Instagram, Twitter, Pinterest, and Snapchat (Lepkowska-White, 2017). Facebook Facebook has the widest reach of all the platforms used by Ray White. The platform has analytics that assists the company in the analysis of the effectiveness of a campaign. Reaching a particular audience has always been proved useful for Ray Limited due to its capability in targeting (Reshetilova, 2016). Using of new tools displays the message on top in the news feed, and this has been Rays greatest secret. Instagram This platform I owned by Facebook, and it always proves useful using them concurrently. The number of followers on a post can be analyzed to find out the effectiveness of a campaign. The quality of content has assisted Ray White to build its brand name. Rays content posted a long time ago is useful at present time as the platform lacks sequent algorithm (Zhan Wanga, Hyun Gon Kimb, 2017). Pinterest This platform has users with generally high income per head forming the most suitable channel to target clients in real estate. Content that is performing well is always boosted by pinning. A big part of Ray Whites brand is built by Pinterest. YouTube Expertise financial advice is always done on the platform. It establishes honesty and trust in our brand keeping audience waiting for our daily posts. Twitter This is the other brand builder entrusted by the company and is keeping it on top of the industry. Most business web visits are found to be linked from Twitter. Engagements with the audience is an analytics on the performance of a campaign. Recommendations I recommend Ray Limited management to have positive attitudes towards social media and use systems that are up to date as the audience are always moving ahead with the new developments. Marketers should know what is not to be done Ray White is commanding the real estate industry and is positioned to put more influence on the audience in social media as compared to the competitors. Critics are bound to arise in every area as not everyone stands for the benefit of the business (Ditzel, 2017). Critics should be analyzed before response. Some critics are worth for enhancing control in the firm as they may be true. Untrustworthy critics should be handled with care. Conversion of fans and followers into customers Most of the users of social media are inactive, and they can form a very broad market strategies are put underway to convert them into customers. The hiring of an experienced social media marketing team. Social media is general a free marketing platform. Costs need to be incurred on expertise and time. Paid services and social media marketing tools will enhance the efficiency of Ray White Limited in the social media marketing strategy. Customer Relationship Management (CRM) CRM will help business considerably. My recommendation is on the use of Chatbots which work for 24 hours a day and quicker. There will be a reduction in costs incurred by customer service personnel. CRM should create a human environment in attendance to customer issues because customers want to feel that they are talking to people and not the organization. Video content There is an increasing trend in consumption of video content on the internet, and this offers an excellent opportunity for Ray White to follow suit (Ilona, 2017). Conclusion To conclude, I will encourage a strategy that will start with expertise to efficiently handle the process of listening, communicating, engaging and collaboration. The use of virtual reality to live content for video content and making of good relations with industry influencers. Knowledge that is up to date should be pursued as social media is changing each day. As consumers are not static, the company should provide compelling content that is required by the audience, and this is possible only when the right platform is used. References Alexandra Khler, Mirko Grnder. (2017). Elzbieta Lepkowska-White. Journal of Online Marketing, 103. Ditzel, K. (2017). Increasing Customer Engagement in retailing using social media as marketing tools. Journal oaf Customer Engagement, 17. Hollensen, S. (2017). A Practitioner Guide. Journal of Marketing Communication, 96-114. Ilona, K. (2017). Alexandra Khler, Mirko Grnder. Journal of brand building, 29. Kuvailutiedot, N. K. (2017). Utilization of social media in sales lead generation. Journal of marketing on the Internet, 24. Lempiinen, J. (2017). Social Media Planning. Journal of marketing today, 17. Lepkowska-White, E. (2017). Exploring the Challenges of Incorporating Social Media Marketing Strategie. Journal of internet business, 20. Meixner, Oliver ; Haas, Rainer ; Moosbrugger, Helmut ; Magdits, Philipp. (2017). Interraction With Customers. Journal of Application of Social Media, 12. Ray White Group. (2017). Ray White/ About Us. Retrieved from www.raywhitegroup.com: https://www.raywhitegroup.com/about/our-history/ Reshetilova, B. (2016). IS THERE DIGITAL MARKETING IN A RESTAURANT? Journal of the Digital world, 26. Zhan Wanga, Hyun Gon Kimb. (2017). Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. Journal of Interactive Marketing, 15-26.